A new Paris-based asset management firm focused on credit and merger arbitrage strategies has been launched - Mereor Investment Management and Advisory. The firm's founding partners are Georges Gedeon, formerly an asset manager at GLG Partners and an executive director in investment banking at Goldman Sachs; Jean-Luc Biamonti, formerly a partner in investment banking at Goldman Sachs, who co-headed the France and Belgium region and then the European consumer retail group; and Philippe Gedeon, formerly head of fixed income and structured products distribution for the MENA region at Daiwa and head of equity derivatives distribution for the MENA region at Citi.